Computer, Hardware & Technology

Why is SEO so important?

admin — Mon, 16 Nov 2009 07:05:24 +0000

Internet has become a part of life. These days, we do everything from communication to shopping, from gathering information to providing information about our business. If you are not ‘online’ you don’t exist. This trend has given way to a whole new venue where businesses can grow and operate.

There are millions of people who are running their business through the internet and are earning great profits from it. Now you must be wondering, why some websites are so popular, while a large number of websites stay in obscurity? Why do some websites pop up in the first few search engine results while others come in later pages?

The answer to this question is SEO or Search Engine Optimization. SEO means optimization of the content of a website in a way that it’s ranking in search engines rise. Search Engine Optimization involves using the right number of keywords and keywords that are in the right place in the content. This ensures that when those particular keywords are searched, the website is shown in the first few search results.

Naturally, the higher a website is shown in the search engine results list, the more traffic it will get. This is the main reason why some websites get more traffic and bigger profits than others. For example, suppose you run a travel website about tourism in London. Just writing good content won’t be enough to get good traffic to it. You will have to make sure that the people who are trying to gather information about tourist activities in London get to see your website. For this, you will have to use the right keywords and key phrases in the content. This is what we call SEO.

Search Engine Optimization can be a tricky thing because you must know exactly the right keywords and phrases and put them in the right places. You must also know which keywords are searched most and which keywords will be beneficial for your website. In SEO, there is not a “one size fits all” rule. Each website is different and its optimization should be according to the specifics of that website. That’s why you must hire a professional SEO service to optimize your website.

Why SEO Services?

SEO Services will use the right keywords to ensure better ranking for your website. A good SEO service will make sure that your website content includes the popular keywords which are searched frequently in the niche of your website.

A SEO service will increase visitors to your website by presenting your website when they are looking for products, services and information that your website provides. It will definitely increase your online business. This practice is known as SEO Marketing.

SEO Marketing is one of the best tools to promote any website because it solves the basic problem with any online venture. It solves the problem of getting enough exposure in the search engines. It doesn’t matter how much you try to publicize your website through other means of internet marketing unless and until you get your website optimized. Therefore, hiring SEO Services is a step in the right direction.

The best and the most effective method of SEO optimization is through organic SEO. This kind of optimization is perfect for people who are working with a limited budget, but still want to reach large audiences.

What is Organic SEO?

Organic SEO is search engine optimization in its truest form. These days, many search engines offer paid SEO services. This service allows a website owner to “buy” a few keywords and phrases of his choice. When those phrases are searched, his website is displayed in the top search results. In return, the website owner is required to pay a certain amount for every click to his website. This is known as pay per click optimization.

Organic SEO, on the other hand, has no such formalities. In this kind of SEO, the website is optimized by good and popular keywords and the rest is left to the search engines. No amount is paid to anyone. Organic SEO has many benefits such as:

· People trust organically optimized websites more
Anyone can buy any keywords in the pay per click method, so potential site visitors cannot be sure of the legitimacy of their content. This is why people are more likely to trust the organically optimized websites in favor of pay per click optimized sites.

· It’s affordable
Organic Seo is much more affordable than the pay per click method. One doesn’t have to keep making regular payments to search engines using this method. Plus, the pay per click method carries the risk of getting increased traffic, but potentially fewer sales, i.e., you can lure people to your website through this method but can’t force them to buy. This sometimes becomes a raw deal for website owners.

· Relevance
Organically optimized websites ensure relevancy of the content. The search engines display these websites because of their content and not because they were told to pick them, so this relays a better image to internet users.

In short, organic SEO is the safest and best choice for website owners who want to create a good and substantial website that people can trust in the long term. This is also very good for those who want to increase traffic to their website without spending too much money.

If you want to get your website optimized, then you should contact an SEO service that provides guaranteed SEO for the website. This means, hire a service that has expertise in this field and that knows how to optimize in the best possible manner.

There are hundreds of websites on the internet which claim to give the best and guaranteed SEO services. You must make sure that you hire the best by checking their previous records, the testimonials and reviews on their website. This will give you an idea of their performance.

In the end, all I can say is that there is hardly any popular website that hasn’t been Search Engine Optimized. And if you want your website to be popular, you now know what to do.

The writer of this article owns a website called “Seo-Services.Com” which is a great place for SEO Marketing. If you are looking for All type of SEO Services that gives you high class web promotion and provides you superb seo solution then this is the place for you. Also Visit our Organic SEO.

Link Building – Why You Need to Get the Best

admin — Mon, 16 Nov 2009 06:41:33 +0000

Link building has become one of the most important tools to use in internet marketing. This is an incredibly effective and profitable way to provide good exposure for a website. This tool works on the simple principle of letting people know about your website and what it offers. But before you try this service out for your website, let us explain to you how link building works and benefits a website.

How can link building benefit your website?
Increase in Traffic: Link building creates a lot of doors through which your targeted traffic can enter your website. Links to your website are submitted to various websites whose content is related to the subject of yours. This way, you can naturally divert the traffic on those websites to your own.

Increase in Search Engine Rankings: Most search engines consider the number of links and amount of traffic on a website while determining its ranking. Hence, link building will almost certainly result in an increase in the search engine ranking of your website.

Better one way links: Traditional link building is two-way link building in which both websites display each other’s links on their web pages. One way links are links to websites whose links you don’t display on yours. One way links are great to improve a website’s image as they prove that the content on the website is so good that other websites agree to display its links without any reciprocation. A good link building service works hard to get as many one way links for your website as possible. One way links improve traffic to your website because the one way links look natural and not paid for.

Web Promotion: Most websites have different pages for the different things they offer. However, often some of the pages don’t get much traffic because the visitors don’t know about them. Link building popularizes different pages of your website. Unlike other marketing tools which focus on the entire website as one, link building works at a more detailed level. It promotes each and every page of your website in different venues.

More targeted audience: Link building naturally attracts a large number of the people who are looking for a website like yours. Since those people find links to your website on other websites related to your niche or industry, you will catch the attention of more people who are looking for the services or products you are offering on your website.

In order to have a successful link building campaign, you must keep the following things in mind.
• Ensure that you have site content that is relevant, easily understood and likely to be approved and appreciated by your readers.
• Ensure that your content has no grammatical or spelling errors.
• The site should have an accessible privacy policy and an “About Us” section that describes you and your company so that you present an image of credibility. Add your picture to add authenticity and personalization

How can our Link Building Service help you?
Now that you have in depth understanding of the process of link building and its benefits, let us explain how our Link Building Service will help your website improve its search engine rankings:

i. We will review your website pages and contact various websites in your niche and industry and ask them to display links to your website on those websites.
ii. Another method of building one way links is through the use of pay per click tools. This can be a great marketing technique, helping drive visitors to your site and increasing brand exposure as well.
iii. We can also syndicate an article at major article sites like EZINE. These sites are frequented by many people and so they normally rank higher. When your articles are listed in a place which is itself highly ranked, you are more likely to receive increased traffic to your own site.
iv. We can submit to news sites articles which include links to your website. We can also syndicate press releases both of which are other methods proven to improve one way link building. You can then track visitors who choose your articles and offer them unique exclusive content as well as relevant news.
v. If you have quality articles, we will try submitting them to paid directories.
ii. We can create affiliate programs on your website whereby your affiliates send their visitors back to your site.

Enlisting the help of a specialist, professional or an expert in the field of search engine optimization is one of the most important things you can do for your website and one of the best ways of ensuring your one way link building project becomes a success.

The writer of this article owns a website called “LinkBuildingSolutions.Com” which is a great place for One way links. If you are looking for quality One way link building service that gives you top class link building solution then this is the place for you. Your one stop shop for all your Link building needs.

Tweeting iPhone users petition O2 for a better deal

admin — Wed, 17 Jun 2009 06:59:21 +0000

Apple announced a new iPhone 3G S on Monday, which created a problem for people who already had an iPhone 3G but who really need the new features, or whose lives are hopelessly incomplete unless they can flash the latest shiny shiny gadget. Well, it was O2’s fault, really. The phone company decided that people who wanted to upgrade would have to buy out their existing contract. In other words, it was offering “business as usual” rather than doing them a special deal.

Steve Alder, general manager of devices for O2 UK, told TechRadar:

“Having subsidised much (or all — depending on tariff) of the price of a customer’s iPhone 3G, we simply cannot justify invalidating that contract and subsidise a second device for the same customer.
“Much as we understand the desire of many customers to have the latest version, this would be a loss making deal for O2 and would be a distinct set of business terms for iPhone customers that don’t apply to our other customers.”

In fact, O2 did do a cut-price deal for iPhone users when the iPhone 3G came out, and it will do an iPhone 3G upgrade on its usual terms. The problem is that O2’s early upgrade programme is only for people who are 6 months or less from the end of their contracts.

The obvious solution, of course, is for O2 to offer iPhones on an annual contract basis, based on the assumption that Apple is going to introduce a new model every year. At the moment, for some buyers, the contract is longer than the useful life of the iPhone.

Some Twitter users (eg me) have seen rather a lot of pleas to sign an online petition or Twitition (how twee!) that says “we the undersigned petition O2 to offer reasonable iPhone 3GS upgrade and tethering #o2fail”. It has 3,902 signatures at the time of writing.

There’s a parallel petition that says: “we the undersigned petition AT&T to offer reasonable iPhone 3GS upgrade prices” with 3,999 signatures. Or twignatures.

But as the LA Times says: “In the name of fairness, it should be noted that this movement comprises a vanishingly small fraction of iPhone 3G owners. The company has sold more than 15 million of the second-generation devices since their release last summer.”

My own view, expressed here several times since 2003, is that it should be illegal to subsidise handset sales, as it is in South Korea. The mobile phone market would be a lot healthier if people knew how much heir handsets cost, and bought what they were willing to pay for, and if phone networks had to compete on the price of minutes and the quality of their service. The current system distorts competition in both areas.

Antivirus companies fined over customer charges

admin — Wed, 17 Jun 2009 06:58:27 +0000

The world’s two leading antivirus companies have been fined for automatically charging customers to renew their subscriptions.

McAfee and Symantec, which make the computer industry’s most popular virus protection software, each agreed to pay $375,000 (£230,000) in fines and costs after a complaint was brought by the New York Attorney General’s office.

The case came after customers complained that both companies had not been clear that anyone signing up to use their products would automatically be charged to renew their subscription every 12 months. This, said New York attorney general Andrew Cuomo, constituted an unfair attempt to separate customers from their money.

“Companies cannot play hide the ball when it comes to the fees consumers are being charged,” he said in a statement.

“Consumers have a right to know what they are paying, especially when they are unwittingly agreeing to renewal fees that will not appear on their credit card bill for months. Symantec and McAfee – two of the nation’s largest vendors of computer security software – will now have to be clear and up-front with their customers when it comes to renewal fees.”

The two Californian companies dominate the market for virus protection with products including McAfee VirusScan and Norton Antivirus McAfee, and between them are worth more than $20bn.

Automatically renewing subscriptions has become standard practice in the antivirus industries in recent years, with companies saying it is vital to protect consumers and prevent potential viruses and malicious software from being downloaded to their computers.

The investigation by Cuomo’s office, however, found that the information on renewal fees was hidden in the small print of the subscription agreement, and that both companies made it difficult for customers to opt out or request refunds if they did not want to keep the service. They have now agreed to make it more obvious that subscriptions will be automatically renewed, and to offer refunds to any customer who requests to cancel their service within 60 days of being charged.

Twitter fights fake celebs by adding verified accounts

admin — Wed, 17 Jun 2009 06:57:43 +0000

Twitter has always had lots of fake accounts, including fake celebrities, but only now is it introducing a system to verify them. The site has just announced that: “To prevent identity confusion, Twitter is experimenting (beta testing) with a ‘Verified Account’ feature. We’re working to establish authenticity with people who deal with impersonation or identity confusion on a regular basis.”

The problem is that authenticating celebrities is hard work, and Twitter may not have the staff or, perhaps, the ambition to handle the thousands of celebrities already using the system. The announcement says: “because of the cost and time required, we’re only testing this feature with a small set of folks for the time being.”

It could, of course, introduce a system where people pay for verification.

Twitter may have been prompted to act by a lawsuit launched by Tony La Russa, manager of the St Louis Cardinals baseball team, over the unauthorized use of his name.

Some people have got away with pretending to be celebrities for a long time, with Twitter seeming to wait for complaints to roll in before it discontinues them.

At the moment, a few users are tackling the problem on a community basis. The Valebrity web site, for example, has been approaching celebrity users of Twitter accounts and asking them to verify themselves by various means. One simple way to do this is by putting a Twitter link on their official site.

One problem is the number of “celebrities” from Britney Spears and Oprah (verified on her own TV show) down to the thousands of members of various sports teams, rock bands, parliaments, TV and radio stations, and so on. All of them could have their reputations damaged by impersonation.

Twitter does not seem to have woken up to the fact that the problem is going to get worse and that it has no hope of coping on its own. It would make much more sense for Twitter to work with Facebook and other sites that have the same problem and come up with a joint solution for verifying not just celebrities but everybody.

Note: I’ve changed “combine” to “work with” in the last para, since it’s been misunderstood.

Update: I talked to Valebrity’s Steven Livingstone-Perez who says he’d already asked Twitter if they were interested in working with Valebrity, but they didn’t get back to him. “For what they want to do, it’s an awful lot of work. I think they’ve been forced into it, and I don’t think they’ll be able to cope,” he says.

Valebrity has already validated more than a thousand celebrities and reckons the site is becoming known: “People are now coming to us before they go to Twitter.”

Plan carefully, do what you can, and hope for the best…

admin — Wed, 31 Dec 2008 18:00:00 +0000

Finally the sun has come out here in the Pacific NW – as the East Coast is being hammered by a huge snowstorm. A little spring fever is just what the doctor ordered for me.

All weekend I’ve been working on marketing and publicity for The Career Key’s new products – a giant hole of time, energy and money – that marketing stuff. But a necessary ingredient to success. If you help run a business, like I do – you know how this works. You plan carefully, do what you can – and hope for the best!

Sounds like running the biggest democracy on Earth, eh? I think I’ll stick with The Career Key…

And to think people still have time to “tweet” on Twitter! But I confess I did get a little Hulu time this weekend. I love 30 Rock…

Stay tuned for our news about Career Clusters, Career Key Canada, and our newest eBook, “2009 What Job is Best for Me?” – that, by the way, is a huge success. Thanks to our customers who have emailed me with praise and suggestions.

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5 Questions You Need to Ask About Career and Job Outlook

admin — Wed, 31 Dec 2008 18:00:00 +0000

With such gloomy job loss numbers, what should be the next move for someone choosing or changing a career? Is any career path safe or secure? Are the “job outlook” numbers published by the government even accurate anymore? See my previous post on tips for evaluating job outlook.

Mulling these questions over for weeks, I’ve come to the conclusion that in the current crisis, you cannot rely much on the advice of economists and labor statisticians to help you make a good career decision.

One thing we know for sure: matching your career with your personality is still the scientifically proven road to job satisfaction. The economic crisis is completely unrelated to the need to identify your values, interests and strengths.

But when you need to narrow down your matching career options, job outlook matters a great deal. Planning exactly where you want to go is more critical than ever. You don’t want spend time and money preparing for a career only to find there are few jobs in it.

To avoid a dead end career choice, here are 5 questions to ask about the top 2 or 3 careers you are considering:

Are job opportunities in this industry disappearing for good? According to the New York Times, some jobs are not returning – at least in the near future. Examples: jobs in Financial Services, Housing (Realtors, mortgage brokers, construction and architectural services, etc.), Hospitality (hotel managers, travel agents, etc.), Manufacturing, and Retail. If technology advances, government regulation, drops in consumer spending, and outsourcing are hammering the industry that interests you – find out why. Only then can you predict how permanent the losses might be.
If the answer to #1 is yes and you want to still pursue it, what will be your strategy for getting one of the jobs that remain? Is there an industry sector surviving this downturn? How can you organize your education, training, and networking to be successful in that sector?
If this industry is not in turmoil, to what extent is this recession impacting it? Where are the opportunities? What is your plan for making yourself stand out from other applicants? List out new skills, volunteer or work experience you can get, connections you can make – and how to achieve them.
If government funds this industry (teachers, police officers, social work, etc.), are you prepared for the ups and downs for job security? Politicians are notoriously short-term planners; just because “stimulus” is a hot concept now doesn’t mean money will rain from government trees for long (if ever). Do you have a private-sector and self-employment fallback position? If inflation eats away at your government paycheck, will you need to supplement it and how?
Double-check your sources of information. Are you only considering information that supports your desired conclusions? Have you talked to people actually working in the career you want to choose? Make sure you consider all the negatives of your career options – all options have them.

Answering these questions is a great way to narrow down your matching career options. And the information you gather will do more good than any you get from “experts” making job forecasts. Planning and a smart process for making a decision will help you make a good career choice, one you won’t regret.

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Do you need to fake sick leave? Time to Evaluate Your Career

admin — Wed, 31 Dec 1969 18:00:00 +0000

If you take a sick leave day when you’re not really sick, does this mean you’re:
(a) sharp, just working “the system,”
(b) a deadbeat loser, destined for the fiery place, or
(c) in the wrong job or career?

(c) is the right answer. (I’m sure I’ll get someone saying All of the Above). But really, no one who is satisfied with his or her job needs to fake a sick day. Yesterday I came to this conclusion as I lay in bed instead of working, worn out and nauseous from food poisoning the previous night. No one needs to call in sick if they enjoy their job, as I do.

Once I had to take a polygraph test to be hired for a law enforcement job. I was asked whether I had ever called in sick when I wasn’t. To the interviewer’s obvious surprise, I answered “no.” That’s anecdotal proof that he didn’t get that answer very often. This doesn’t mean I am a saintly person or that this was the first job I ever had. The only job I’ve disliked that much I left. I highly recommend the sick leave litmus test for job satisfaction.

To end on a light note, sick leave allowed me to watch a few episodes of Bravo TV’s “Make Me A Supermodel.” Ah, the old debate over who is narcissistic and who is self-confident. Highly successful people seem to know the difference – do you?

I’ve written before about boosting your self-confidence as part of career planning and learning new skills. I don’t have runway tips but I think these will be more useful.

Free Agent Workers Do a Good Job

admin — Wed, 31 Dec 1969 18:00:00 +0000

If you want better control of your career destiny as a “free agent” in the world of work, do a good job wherever you work. This principle (#4 of 6) of The Free Agent Outlook on Work seems so obvious, and yet you would be surprised.

We’ve all met people who have given up on their jobs – their careers – their clothes. Or people who continue to work for a bad boss. In addition to the fashion makeover show, TLC’s What Not to Wear, we should have a career makeover show for people whose career choice is the equivalent of a velour pantsuit. (can you believe Blogger’s spellcheck doesn’t recognize the word “velour”?) The Free Agent is not “comfy.”

The real standard is not to be perfect, but to overall meet and exceed your job’s performance objectives – whether that’s finishing a beautiful piece of art for an upcoming exhibition or checking in code for a programming project.

As I alluded to in last week’s post about faking sick leave, if you find you’re not performing well in your current job – regardless of who’s to blame, it’s time to either get help with improving your current situation or move on.

Take a few minutes to answer these questions:

1. Are you a glass “half full” or “half empty” person? Studies show that if you have a negative outlook on life, you are more likely to be dissatisfied with your work, no matter what you choose to do. See my future post on Free Agent Principle #6 “Think Right Thoughts.”

2. Are your problems temporary or long-term? Maybe the issue is a divorce, money problems, illness or death of a loved one. If challenges from your personal life are spilling over at work, make a plan for how to move forward. Paralysis and denial will not work for long, especially if your supervisor is one of the few who actually does written performance reviews.

3. Are you in the right career and job? Figure out whether it’s the job you’re in now or the whole career path. In your work world or industry, if you’re around people you don’t like on a consistent basis, then maybe you are in the wrong Holland [personality] work environment.

4. What is your next career step? Make plans for your next career decision: your next job and how to reach your personal career goals. You know the drill – you need to set goals to achieve them.

Next Free Agent Principle: Be Loyal to Your Friends and Family… Stay tuned.

For the previous posts for this 6 part series see:
The 6 Principles of the Free Agent Worker
Principle #1: Know and Strengthen Your Marketable Skills
Principle #2: Stay Mobile
Principle #3: Watch Your Company and Industry

The Career Network Safety Net: 3 Tips for Keeping It Strong

admin — Wed, 31 Dec 1969 18:00:00 +0000

By choosing a career you enjoy, you’re more likely to pay attention to it. You’ll give your career path the care and upkeep it needs. Part of keeping your skills current and in demand is knowing your industry and having a strong personal network – people who serve as a sounding board, give you information what’s going on with other employers, teach you new skills, and set an example you want to follow.

A career network safety net includes people who support and strengthen you in your career, with whom you stay in touch and connect.

Here are 3 tips for keeping your network strong:

Don’t wait until you need something to make contact. Try to set up regular contacts – whether through a coffee date, an email newsletter, attending a group networking meeting, or a phone call.
Offer to help when someone needs it, even if you think you don’t have time for it or you think they don’t need your help. If someone loses their job or has a personal crisis, try to find a way you can help – even if it’s just a phone call to lend support. You know how karma works…
Set a monthly goal for maintaining your network. Whether it is attending a networking function or making one phone call, doing something will keep you from killing the goose that lays the golden egg – your network.

I thought of this topic because over the last few months I’ve heard from friends and colleagues I haven’t heard from in awhile (and with whom I have not stayed in regular contact). It reminded me that in times of crisis and uncertainty, it’s your relationships to people that matter the most. People who listen (who you trust not to share your information with the world) and people who are sources for job search advice and connections. People with whom you’ve built rapport.

I need to improve my attention to my personal and professional relationships – maybe you do too. Let’s remember to regularly reach out to our friends and colleagues in our weekly/monthly/yearly goal setting.

P.S. Having trouble tracking and categorizing your networking contacts? Read this blog post by social media expert Chris Brogan.